Why is Chola Financial falling/rising?

As of 22-Jul, Cholamandalam Financial Holdings Ltd is experiencing a decline in its stock price, currently at Rs 2,092.40, which reflects a decrease of Rs 42.6 or 2.0%. Today's performance indicates that the stock underperformed its sector by 1.79%, with an intraday low of Rs 2,059.55, marking a drop of 3.53%. Despite this, the stock has shown strong performance over the past year, generating a return of 38.36%, and has consistently outperformed the BSE500 in the last three years. The company has reported positive results for the last ten consecutive quarters, with net sales and cash equivalents at their highest levels, and a favorable return on equity of 17.4%. However, the stock is currently trading lower than its 5-day moving averages, which may contribute to the recent price decline.
In the broader market context, Cholamandalam Financial's short-term return of +0.93% over the past week contrasts with a slight decline of -0.47% in the Sensex, indicating that the stock has been performing relatively better than the benchmark recently. However, the overall market sentiment may be affecting its current price movement, as the stock's decline today suggests a reaction to broader market fluctuations. The high institutional holdings at 39.94% indicate strong investor confidence, yet the recent underperformance relative to its sector could be causing some concern among investors, leading to the current downward trend in the stock price.