Why is Cindrella Hotels falling/rising?

As of 28-Jul, Cindrella Hotels Ltd is experiencing a decline in its stock price, currently at Rs 71.50, which reflects a decrease of 2.0 or 2.72%. Today's price summary indicates that the stock opened with a loss of 2.72% and has since traded at this price without any range. The stock has underperformed its sector by 2.46% today. Over the past week, Cindrella Hotels has seen a significant decline of 12.36%, although it has generated a positive return of 10.00% year-to-date and 18.53% over the last year. Positive factors include a notable growth in net sales and profit after tax in the latest six months, as well as consistent returns over the last three years, which may provide some support for the stock despite its current decline.
In the broader market context, Cindrella Hotels' recent performance contrasts sharply with the benchmark Sensex, which has only declined by 1.59% over the past week. This indicates that the stock is underperforming relative to the market. While the stock has shown strong returns over longer periods, the recent short-term performance suggests investor concerns may be influencing its current price movement. The rising investor participation, indicated by an increase in delivery volume, could suggest that some investors are still confident in the stock's long-term potential despite the recent downturn.