Why is Cindrella Hotels falling/rising?

As of 24-Sep, Cindrella Hotels Ltd's stock price is rising, currently at Rs 64.20, reflecting an increase of Rs 1.73 or 2.77%. The stock has shown a positive performance today, outperforming its sector by 3.62% and has been on a consecutive gain for the last two days, accumulating a total return of 2.97%. It opened with a gain of 2.13% and reached an intraday high of Rs 64.20. Despite a recent decline of 2.43% over the past week and an 8.06% drop in the last month, the stock has generated a 9.09% return over the past year, indicating resilience in a challenging market environment. Positive factors contributing to this rise include a 20.54% growth in net sales over the last six months and a higher profit after tax, which has bolstered investor confidence.
In the broader market context, while the Sensex has experienced a decline of 1.18% over the past week and a slight gain of 0.50% over the last month, Cindrella Hotels has managed to outperform the market significantly in the last year, where the benchmark has seen a negative return of 3.77%. This indicates that despite the overall market conditions, Cindrella Hotels has maintained a strong performance relative to its peers. However, it is important to note that the company faces challenges with weak long-term fundamental strength, as indicated by its average return on equity of 6.04% and a poor EBIT to interest ratio, which may affect its long-term growth prospects.