Why is Cinevista falling/rising?

As of 11-Jun, Cinevista Ltd's stock price is rising, currently at Rs 20.70, reflecting an increase of Rs 2.4 or 13.11%. The stock has shown significant upward momentum, gaining 41.2% over the last three days and outperforming its sector by 12.94% today. It opened with a notable gain of 11.37% and reached an intraday high of Rs 21.96, indicating strong investor interest. Despite the positive short-term performance, the company faces challenges with operating losses and weak long-term fundamentals, as evidenced by a decline in net sales and operating profit over the past five years. The stock is technically in a mildly bullish range, supported by favorable moving averages and rising investor participation, with delivery volume increasing significantly.
In the broader market context, Cinevista's short-term performance has outpaced the Sensex, which only increased by 1.87% over the past week, while Cinevista surged by 33.12%. This stark contrast highlights the stock's strong appeal among investors despite its underlying financial difficulties. The company's weak ability to service its debt and negative EBITDA present risks that could affect its long-term viability, yet the current market sentiment appears to be driven by short-term gains and technical indicators rather than fundamental strength.