Why is Cinevista falling/rising?

As of 26-Sep, Cinevista Ltd's stock price is currently at Rs 19.80, reflecting a decline of Rs 1.77 or 8.21%. The stock has underperformed its sector by 6.05% today and has experienced a trend reversal, falling after three consecutive days of gains. It touched an intraday low of Rs 19.51, indicating a significant drop of 9.55%. Despite trading above its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, the stock's recent performance is concerning, especially given the weak long-term fundamentals highlighted by a negative Return on Capital Employed (ROCE) of 0% and a troubling EBIT to Interest ratio of -3.01. Additionally, the company's net sales have decreased at an annual rate of 2.46%, and its operating profit has plummeted by 270.29% over the last five years, contributing to the stock's downward movement.
In the broader market context, Cinevista's short-term performance has been relatively strong compared to the benchmark Sensex, with a 1-week return of 4.76% against the Sensex's decline of 2.66%. However, the overall market sentiment appears to be negative, as the TV Broadcasting & Software sector has fallen by 2.09%. While there has been a notable increase in investor participation, with delivery volume rising by 184.36% against the 5-day average, the stock's liquidity remains adequate for trading. The combination of weak long-term growth prospects and recent price declines suggests that investors may be cautious, leading to the current downward trend in Cinevista's stock price.