Why is Citizen Infoline falling/rising?

As of 04-Jul, Citizen Infoline Ltd's stock price is rising, currently at 72.74, reflecting an increase of 1.42 or 1.99%. The stock has recently hit a new 52-week and all-time high, and it has been on a consecutive gain streak for the last 21 days, accumulating a remarkable 50.54% return during this period. Additionally, the stock has outperformed its sector by 1.28% today and is trading above all key moving averages, indicating strong momentum. However, despite these positive indicators, the company faces challenges such as operating losses and weak long-term fundamental strength, with a negative EBITDA and a poor ability to service its debt, which could pose risks to its future performance.
In the broader market context, Citizen Infoline's short-term performance has significantly outpaced the benchmark, with a 9.83% gain over the past week compared to a decline of 0.74% in the Sensex. Over the past month, the stock has surged by 53.52%, while the Sensex has only increased by 3.01%. This strong relative performance highlights investor confidence in Citizen Infoline despite its underlying financial challenges. The stock's ability to generate substantial returns over various time frames, including a 218.20% increase year-to-date, suggests that market participants are currently favoring it, even as concerns about its long-term viability remain.