Why is Citizen Infoline falling/rising?

As of 07-Jul, Citizen Infoline Ltd's stock price is rising, currently at Rs. 74.19, reflecting an increase of 1.45 or 1.99%. The stock has demonstrated strong performance, gaining 50.55% over the past month and achieving a new 52-week and all-time high today. It has been on a consecutive gain streak for 21 days, outperforming its sector by 2.63%. However, despite this positive momentum, the company faces challenges such as operating losses and weak long-term fundamental strength, with a negative EBITDA and a poor EBIT to Interest ratio, which may raise concerns among investors about its sustainability.
In the broader market context, Citizen Infoline's short-term return of 9.83% over the past week significantly outpaces the Sensex, which has seen a slight decline of 0.20%. This strong relative performance highlights the stock's resilience in a challenging market environment. While the stock has generated impressive returns over the past year and three years, the company's weak ability to service its debt and flat financial results in recent quarters may temper investor enthusiasm moving forward.