Why is Citizen Infoline falling/rising?

As of 10-Jul, Citizen Infoline Ltd's stock price is rising, currently at Rs. 78.72, reflecting an increase of 1.54 (2.0%). The stock has reached a new 52-week and all-time high today, having outperformed its sector by 2.63%. It has shown impressive performance over the last 21 days, gaining 50.57% in that period. Additionally, the stock has delivered substantial returns over various time frames, including a remarkable 244.36% year-to-date and 118.67% over the past year. However, despite these gains, the company faces challenges such as operating losses and weak long-term fundamental strength, with a negative EBITDA and poor ability to service its debt, which could impact investor sentiment.
In the broader market context, Citizen Infoline's recent performance stands in stark contrast to the Sensex, which has seen a slight decline of 0.06% over the past week. While the stock has been on a strong upward trajectory, the overall market has not mirrored this trend, highlighting the stock's ability to attract investor interest despite broader market conditions. The company's strong short-term returns, coupled with its historical performance against benchmarks, suggest a compelling investment narrative, although the underlying financial weaknesses may pose risks for future growth.