Why is Citizen Infoline falling/rising?

As of 24-Jul, Citizen Infoline Ltd's stock price is rising, currently at 95.91, reflecting an increase of 1.88 or 2.0%. The stock has reached a new 52-week and all-time high today, having outperformed its sector by 3.51%. It has shown impressive performance over the past week with a return of 10.38% and a staggering 319.55% year-to-date. The stock has been on a consecutive gain streak for the last 21 days, accumulating a total return of 50.64% during this period. However, despite these positive movements, the company faces challenges such as operating losses and weak long-term fundamental strength, which could impact investor sentiment in the future.
In the broader market context, Citizen Infoline's short-term performance significantly outpaces the benchmark, with the Sensex showing a slight decline of 0.09% over the past week. While the stock has generated substantial returns over the last year, its profits have only increased by 2%, raising concerns about sustainability. The company's weak ability to service its debt, indicated by a negative EBIT to Interest ratio, adds to the risk profile of the stock. Despite these risks, the strong recent performance and rising investor participation suggest that market sentiment remains positive for the time being.