Why is City Pulse Multi falling/rising?

As of 22-Aug, City Pulse Multiventures Ltd is experiencing a decline in its stock price, currently at Rs 2,700.00, reflecting a decrease of Rs 70.0 or 2.53%. Despite this drop, the stock has shown strong performance over the past week and month, with returns of 6.93% and 24.08% respectively. It is also close to its 52-week high, only 3.3% away from Rs 2,789. However, the stock opened with a loss of 2.16% today and touched an intraday low of Rs 2,699.95. While the stock has consistently outperformed the BSE500 over the last three years, it faces challenges such as weak long-term fundamental strength, indicated by a -2.80% CAGR growth in net sales over the last five years and a low return on equity of 0.23%, which suggests low profitability.
In the broader market context, City Pulse Multiventures Ltd has outperformed the Sensex in the short term, with a 1-week return of 6.93% compared to the Sensex's 0.88%. However, the overall sector, Film Production, Distribution & Entertainment, has declined by 4.32%, which may be contributing to the stock's current downward movement. Despite the recent drop, the stock has shown rising investor participation, with a significant increase in delivery volume, indicating some level of investor confidence. Nonetheless, the combination of weak fundamentals and sector performance may be influencing the stock's price decline.