Why is City Pulse Multi falling/rising?

As of 08-Sep, City Pulse Multiventures Ltd is experiencing a price increase, currently at 2,930.00, reflecting a change of 30.0 (1.03%) upward. The stock is trading close to its 52-week high, just 1.22% away from Rs 2,965.7, and has shown strong performance with a 1-week return of +9.21% and a 1-month return of +17.36%. However, it has underperformed its sector by -5.41% today, and there has been a significant drop in investor participation, with delivery volume falling by -81.48% against the 5-day average. Despite these mixed signals, the stock has consistently outperformed the BSE500 over the last three years, generating a remarkable return of 246.75% in the past year, although it faces challenges with weak long-term fundamental strength and low profitability. Broader market context indicates that while City Pulse Multiventures has outperformed the Sensex over various periods, including a staggering 3-year return of +7713.33% compared to the Sensex's +35.35%, the overall market has shown modest gains. The film production and entertainment sector, in which the company operates, has gained by 6.44%, suggesting a favorable environment for the industry. However, the company's weak fundamentals, including a negative CAGR growth in net sales and a low return on equity, could pose risks to its future performance despite its current rise in stock price.