Why is Coffee Day Enter falling/rising?

As of 02-Jul, Coffee Day Enterprises Ltd is experiencing a decline in its stock price, currently at 35.75, which reflects a decrease of 0.84 or 2.3%. The stock has underperformed its sector by 1.52% today and has been on a consecutive downward trend for the last two days, accumulating a total loss of 4.56%. Over the past week, the stock has seen a return of -4.95%, contrasting with a positive return of 0.79% from the Sensex. Although the stock has shown a year-to-date increase of 57.42%, it has significantly underperformed over the past year, with a return of -34.37%. The company has declared negative results for the last three consecutive quarters, contributing to a weak long-term fundamental strength, as indicated by a -12.14% CAGR growth in net sales over the last five years and a poor EBIT to interest ratio of -1.67.
Broader market context indicates that while the stock has struggled, the benchmark has generated a return of 3.11% over the last year, highlighting the stock's significant underperformance. The stock's liquidity appears adequate, with a delivery volume increase of 19.64% against the five-day average, but the high percentage of pledged promoter shares (28.79%) may exert additional downward pressure in a falling market. Despite the attractive valuation metrics, including a low enterprise value to capital employed ratio, the company's declining profits and weak return on equity signal ongoing challenges that are likely influencing investor sentiment negatively.