Why is Coffee Day Enter falling/rising?

As of 16-Jul, Coffee Day Enterprises Ltd's stock price is currently at Rs 39.86, reflecting an increase of Rs 3.62 or 9.99%. The stock has shown strong performance recently, outperforming its sector by 11.44% today and has gained 18% over the last two days. It opened with a significant gain of 5.49% and reached an intraday high of Rs 39.86. Additionally, the stock is trading above its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages. Despite a year-to-date return of 75.52%, the company has faced challenges, including a negative return of -24.34% over the past year and a substantial decline in profits. The stock's valuation appears attractive compared to its peers, but it has also reported weak long-term fundamentals, including a significant drop in net sales and profitability issues.
In the broader market context, Coffee Day Enterprises Ltd has outperformed the Sensex in the short term, with a 1-week return of +16.04% compared to the benchmark's -1.08%. This indicates a strong relative performance in the face of broader market challenges. However, the company has consistently underperformed against the benchmark over the last three years, which raises concerns about its long-term viability. The high percentage of pledged promoter shares may also contribute to downward pressure in a falling market, despite the recent positive momentum. Overall, while the stock is currently rising, underlying financial weaknesses and market conditions present a mixed outlook.