Why is Coffee Day Enter falling/rising?

As of 22-Jul, Coffee Day Enterprises Ltd is currently priced at 38.02, reflecting a decline of -0.31 or -0.81%. The stock has been experiencing a downward trend, having lost -5.4% over the last three days. Despite this recent decline, the stock has outperformed its sector today by 0.72% and shows positive returns over the past week (+4.91%) and month (+14.45%). However, the company has reported negative results for the last three consecutive quarters, with significant declines in profit before tax and profit after tax, contributing to a weak long-term fundamental strength. Additionally, the stock's return on equity is low at 2.44%, and a substantial portion of promoter shares (28.79%) are pledged, which can exert further downward pressure on the stock price.
In the broader market context, Coffee Day Enterprises has consistently underperformed against the benchmark, generating -23.42% returns over the last year compared to a +2.09% return for the Sensex. While the stock has shown some short-term resilience, the overall trend indicates a struggle against a backdrop of weak financial performance and declining investor participation, as evidenced by a -62.24% drop in delivery volume compared to the five-day average. The company's ability to service its debt is also concerning, with a poor EBIT to interest ratio, which may further impact investor confidence and stock performance moving forward.