Why is Coffee Day Enter falling/rising?

As of 24-Jul, Coffee Day Enterprises Ltd is experiencing a decline in its stock price, currently at 36.79, which reflects a decrease of 0.6 or 1.6%. The stock has been underperforming, having lost 8.46% over the past week and 0.57% over the past month. It has also shown a significant decline of 27.45% over the past year, while its profits have plummeted by 167.9%. The stock has been on a consecutive downward trend for the last five days, and the delivery volume has decreased by 77.63% compared to the five-day average, indicating falling investor participation. Additionally, the company has declared negative results for the last three consecutive quarters, which has contributed to its weak long-term fundamental strength.
In the broader market context, the stock has underperformed compared to the benchmark, with the Sensex showing a slight decline of only 0.09% over the past week and a positive return of 5.18% year-to-date. While Coffee Day Enterprises Ltd has a very attractive valuation with a low enterprise value to capital employed ratio, its weak profitability, as indicated by a low return on equity and a poor EBIT to interest ratio, raises concerns among investors. The high percentage of pledged promoter shares further exacerbates the downward pressure on the stock price in a falling market, contributing to its overall negative performance relative to the market.