Why is Coffee Day Enter falling/rising?

As of 29-Jul, Coffee Day Enterprises Ltd is experiencing a price increase, currently at Rs 36.87, reflecting a rise of Rs 2.11 or 6.07%. Today's performance indicates a trend reversal as the stock has gained after seven consecutive days of decline. It outperformed its sector by 4.77% and reached an intraday high of Rs 38.2, showcasing significant volatility with a wide trading range of Rs 3.58. Despite a one-week return of -3.02% and a one-year return of -30.10%, the stock has shown resilience with a year-to-date increase of 62.35%. However, the company has faced challenges, including negative results for the last three consecutive quarters and a significant decline in profits, which may impact investor sentiment.
In the broader market context, while the Sensex has fallen by 1.03% over the past week, Coffee Day Enterprises Ltd's short-term performance has been notably worse, with a one-week decline of -3.02%. This indicates that the stock has underperformed relative to the benchmark in the short term. The company's weak long-term fundamentals, including a -12.14% CAGR growth in net sales over the last five years and a poor EBIT to interest ratio, suggest underlying financial difficulties. Additionally, the high percentage of pledged promoter shares may exert further downward pressure on the stock in a declining market, despite the recent uptick in price.