Why is Coffee Day Enter falling/rising?

As of 04-Aug, Coffee Day Enterprises Ltd's stock is currently priced at 35.35, reflecting a slight increase of 0.03, or 0.08%. The stock has shown a trend reversal, gaining after three consecutive days of decline. It is performing inline with its sector, although it has a mixed performance in terms of moving averages, being higher than the 50, 100, and 200-day moving averages but lower than the 5 and 20-day averages. Over the past week, the stock has risen by 1.70%, while it has increased by 1.12% over the past month. However, it has underperformed significantly over the past year with a return of -30.94%. The company's fundamentals are concerning, with a weak long-term growth outlook, negative profit after tax for the last three quarters, and a high percentage of pledged promoter shares, which could exert downward pressure on the stock price.
Broader market context indicates that while the stock has shown some short-term resilience, it has underperformed the broader market significantly over the past year, where the BSE500 index generated a negative return of -2.34%. The stock's performance is particularly notable given its return of -30.94% in the same period, highlighting its struggles relative to the market. The company's weak financial metrics, including a negative EBIT to interest ratio and declining net sales, further contribute to investor caution, despite its attractive valuation compared to peers. Overall, the stock's recent rise may be a temporary reaction to short-term trading patterns rather than a reflection of improved fundamentals.