Why is Coffee Day Enter falling/rising?

As of 18-Aug, Coffee Day Enterprises Ltd is currently priced at 38.02, reflecting an increase of 0.16 or 0.42%. Despite this slight uptick, the stock has been underperforming its sector, with a performance today that is down by 1.98%. The stock has experienced a consecutive decline over the last two days, resulting in a total drop of 1.21%. In terms of returns, the stock has gained 4.45% over the past week, but it has seen a decline of 3.94% over the last month. While the stock is trading above its moving averages, it has faced significant challenges, including a weak long-term fundamental strength indicated by a -5.57% CAGR growth in net sales over the past five years and a poor EBIT to interest ratio of -3.40. Additionally, the company has reported negative results for the last four consecutive quarters, which has contributed to a decline in investor confidence.
Broader market context shows that while Coffee Day Enterprises Ltd has outperformed the Sensex by 4.45% in the past week, it has lagged behind in the longer term, with a year-to-date return of 67.42% compared to the Sensex's 4.01%. The stock's valuation appears attractive given its discount relative to peers, but the company's financial health is concerning, with a return on equity of only 2.44% and a significant portion of promoter shares (28.79%) pledged, which can exert additional downward pressure in a falling market. Overall, these factors suggest that while there may be short-term gains, the underlying financial weaknesses and negative performance trends are likely to hinder sustained upward movement in the stock price.