Why is Coffee Day Enter falling/rising?

As of 19-Aug, Coffee Day Enterprises Ltd is experiencing a price increase, currently at Rs 39.34, which reflects a rise of 1.32 or 3.47%. The stock has shown strong performance today, outperforming its sector by 2.17% and has gained consecutively over the last two days, with a total return of 3.91% during this period. It opened with a gain of 2% and reached an intraday high of Rs 39.85, indicating positive momentum. Despite a slight decline of 0.61% over the past month, the stock has performed well year-to-date with a return of 73.23%. However, it is important to note that the company has reported negative results for the last four consecutive quarters, and its profits have fallen significantly by 181.6%, which raises concerns about its long-term viability.
In the broader market context, Coffee Day Enterprises Ltd has outperformed the Sensex in the short term, with a 10.01% return over the past week compared to the benchmark's 1.76%. This indicates a strong short-term performance relative to the market. However, the stock has consistently underperformed against the benchmark over the last three years, with a return of -2.45% in the past year. The company's weak long-term fundamental strength, characterized by a -5.57% CAGR growth in net sales over the last five years and a poor EBIT to Interest ratio, suggests underlying challenges that could impact future performance. Additionally, the high percentage of pledged promoter shares may exert downward pressure on the stock in a falling market, despite its current upward movement.