Why is Coffee Day Enter falling/rising?

As of 25-Aug, Coffee Day Enterprises Ltd is experiencing a decline in its stock price, currently at Rs 43.18, which reflects a decrease of Rs 1.13 or 2.55%. The stock has underperformed its sector by 4.86% today and has been on a consecutive downward trend for the last two days, resulting in a total drop of 6.37%. Despite a strong performance over the past month with a return of 19.28% and a year-to-date increase of 90.14%, the stock's recent movement is negatively influenced by a significant fall in profits, which have decreased by 181.6% over the past year. Additionally, the company has reported negative results for the last four consecutive quarters, contributing to a weak long-term fundamental outlook.
In the broader market context, while the Sensex has shown a modest gain of 0.45% over the past week, Coffee Day Enterprises Ltd's recent performance contrasts sharply with this benchmark. The stock's liquidity appears adequate, but a notable decline in investor participation, with delivery volume falling by 7.74% against the five-day average, suggests waning interest. Furthermore, the high percentage of pledged promoter shares (28.79%) may exert additional downward pressure on the stock in a falling market, compounding the challenges faced by the company, including weak sales growth and a poor EBIT to interest ratio.