Why is Coffee Day Enter falling/rising?

As of 28-Aug, Coffee Day Enterprises Ltd is experiencing a decline in its stock price, currently at 42.53, which reflects a decrease of 0.43 or 1.0%. The stock has been on a downward trend, having fallen for the last four consecutive days, resulting in a significant 7.78% drop over the past week. Despite outperforming its sector by 0.55% today, the stock's performance over the last year shows a modest return of 9.22%, while its profits have drastically decreased by 181.6%. Additionally, the company's weak long-term fundamentals, highlighted by a negative CAGR growth in net sales and a poor EBIT to interest ratio, contribute to the stock's downward pressure. Furthermore, the fact that 28.79% of promoter shares are pledged adds to investor concerns, particularly in a declining market.
In the broader market context, the stock's recent performance contrasts with the benchmark, as it has outperformed the BSE500, which has generated negative returns of 5.01% over the past year. However, the stock's significant decline in the short term, coupled with falling investor participation and a liquidity issue, indicates a challenging environment for Coffee Day Enterprises Ltd. The overall market sentiment appears to be affecting the stock negatively, despite its attractive valuation compared to peers, suggesting that investor confidence is waning amid ongoing financial struggles.