Why is Coffee Day Enter falling/rising?

As of 11-Sep, Coffee Day Enterprises Ltd is experiencing a decline in its stock price, currently at 45.65, which reflects a decrease of 0.83 or 1.79%. The stock has underperformed its sector by 1.45% today and has been on a downward trend for the last three days, accumulating a total loss of 6.34% during this period. Although the stock has shown a strong performance over the past month with a return of 25.41% and an impressive year-to-date return of 101.01%, it has also faced significant challenges, including a weak long-term fundamental strength indicated by a -5.57% CAGR growth in net sales over the last five years and a poor EBIT to interest ratio of -3.40. Additionally, the company has reported negative results for the last four consecutive quarters, which has likely contributed to the recent price decline.
In the broader market context, while the stock has generated a return of 26.10% over the past year, the benchmark index (BSE500) has seen negative returns of -2.29%, indicating that Coffee Day Enterprises has outperformed the market despite its recent struggles. However, the stock's performance over the last week shows a decline of 1.00%, contrasting with a 1.03% gain in the Sensex, highlighting its underperformance in the short term. The falling investor participation, with a significant drop in delivery volume, further suggests a lack of confidence among investors, which could be exacerbated by the high percentage of pledged promoter shares, adding downward pressure on the stock price in a falling market.