Why is Coffee Day Enter falling/rising?

As of 15-Sep, Coffee Day Enterprises Ltd is experiencing a decline in its stock price, currently at 44.31, reflecting a decrease of 0.94 or 2.08%. The stock has underperformed its sector by 2.16% today and has been on a consecutive downward trend for the past five days, resulting in a total decline of 9.09% over that period. Despite a strong year-to-date performance with a 95.11% increase, the stock's recent movement is negatively influenced by a significant drop in delivery volume, which has fallen by 96.04% compared to the five-day average. Additionally, the company has reported negative results for the last four consecutive quarters, and its profits have decreased by 181.6%, contributing to concerns about its long-term fundamental strength.
In the broader market context, while the stock has outperformed the BSE500 index over the past year with a return of 22.07% compared to the index's -3.45%, its recent performance contrasts sharply with the benchmark's positive returns of 1.24% over the past week. The stock's weak long-term fundamentals, including a -5.57% CAGR growth in net sales over the last five years and a poor EBIT to interest ratio, further exacerbate investor concerns. The high percentage of pledged promoter shares, at 28.79%, adds additional downward pressure in a falling market, indicating a lack of confidence among investors and contributing to the stock's current decline.