Why is Coffee Day Enter falling/rising?

As of 16-Sep, Coffee Day Enterprises Ltd is experiencing a price increase, currently at 45.20, which reflects a rise of 0.89 or 2.01%. The stock has shown a trend reversal, gaining after five consecutive days of decline. Despite a significant drop in delivery volume, which fell by 93.54% against the five-day average, the stock has outperformed its sector by 0.58%. Over the past month, Coffee Day has generated a return of 19.39%, significantly outperforming the Sensex, which returned 2.21%. However, the company has faced challenges, including a weak long-term fundamental strength indicated by a -5.57% CAGR growth in net sales over the last five years and negative results for the last four consecutive quarters.
Broader Market Context: In the context of the broader market, while the BSE500 has generated negative returns of -2.93% over the past year, Coffee Day has managed to achieve a return of 25.49%, showcasing its ability to outperform despite overall market conditions. This performance is notable given the company's weak profitability metrics and high promoter share pledges, which could exert downward pressure in falling markets. The stock's current valuation appears attractive compared to its peers, but the ongoing issues with profitability and debt servicing may temper investor enthusiasm moving forward.