Why is Coffee Day Enter falling/rising?

As of 17-Sep, Coffee Day Enterprises Ltd is experiencing a decline in its stock price, currently at 44.55, down by 0.65 or 1.44%. The stock has underperformed its sector today by 1.23%. Over the past week, it has seen a decrease of 4.15%, although it has performed well over the past month with a return of 17.67%. Despite a strong year-to-date return of 96.17%, the company has faced challenges, including a significant drop in profits of 181.6% over the past year, which may be contributing to the current price decline. Additionally, the stock is trading at a discount compared to its peers, but the weak long-term fundamentals, including a negative growth rate in net sales and a poor ability to service debt, raise concerns among investors.
In the broader market context, while the BSE500 index has generated negative returns of 2.63% over the past year, Coffee Day Enterprises has managed to outperform with a 24.75% return. However, the stock's recent underperformance relative to the sector and the high percentage of pledged promoter shares may be adding downward pressure on its price. The rising investor participation, indicated by a significant increase in delivery volume, suggests some interest in the stock, but the overall weak fundamentals and negative quarterly results could be overshadowing this positive sentiment.