Why is Coffee Day Enter falling/rising?

As of 23-Sep, Coffee Day Enterprises Ltd is experiencing a price increase, currently at Rs 44.50, which reflects a rise of 1.78 or 4.17%. The stock has shown a trend reversal, gaining after four consecutive days of decline, and today it outperformed its sector by 4.97%. Over the past year, the stock has generated a return of 22.89%, significantly outperforming the broader market, which has seen negative returns of -3.33%. However, it is important to note that the company's profits have fallen by 181.6% despite this price increase, indicating underlying financial challenges. Additionally, the stock is trading at a discount compared to its peers' average historical valuations, which may attract investors despite the weak long-term fundamentals.
In the broader market context, the stock's performance over the last week shows a decline of 1.55%, while the benchmark Sensex has only fallen by 0.34%. This indicates that Coffee Day Enterprises Ltd has underperformed in the short term relative to the market. However, its year-to-date return of 95.95% stands in stark contrast to the Sensex's 5.07%, highlighting its strong performance over a longer period. The company's weak ability to service its debt and the high percentage of pledged promoter shares could create downward pressure on the stock in the future, despite its current rise.