Why is Coffee Day Enter falling/rising?

As of 26-Sep, Coffee Day Enterprises Ltd is experiencing a decline in its stock price, currently at Rs 40.96, which reflects a decrease of Rs 1.24 or 2.94%. The stock has underperformed its sector by 0.62% today and has been on a consecutive downward trend for the last three days, accumulating a total loss of 7.73% during this period. Additionally, the stock's performance over the past week shows a decline of 7.37%, while its one-month return is down 4.66%. Despite a positive year-to-date return of 80.36%, the company has faced significant challenges, including a 181.6% drop in profits over the past year, which has contributed to its recent price movement. The stock is trading at a discount compared to its peers, but the weak long-term fundamentals, including a negative EBIT to Interest ratio and a low Return on Equity, suggest underlying financial instability.
In the broader market context, the Sensex has declined by 2.66% over the past week, indicating that the stock's short-term performance is worse than the benchmark. The overall market has generated negative returns of 7.63% in the last year, yet Coffee Day has managed to produce a positive return of 5.70% during the same period. However, the company's weak sales growth and the high percentage of pledged promoter shares may exert additional downward pressure on the stock price, particularly in a falling market. The recent increase in investor participation, with a notable rise in delivery volume, may provide some liquidity, but the overall sentiment remains cautious given the company's recent negative results and financial challenges.