Why is Coffee Day Enter falling/rising?

As of 04-Nov, Coffee Day Enterprises Ltd is experiencing a decline in its stock price, currently at 40.60, which reflects a decrease of 0.86 or 2.07%. The stock has been underperforming recently, having fallen consecutively for the last five days, resulting in a total decline of 5.23% over that period. Despite being higher than the 100-day and 200-day moving averages, it remains lower than the 5-day, 20-day, and 50-day moving averages. Additionally, while the stock has shown a strong year-to-date return of 78.78%, its performance over the last week and month has been negative, with returns of -5.23% and -1.46%, respectively. There is a notable increase in investor participation, with delivery volume rising by 40.42% against the 5-day average, indicating some interest despite the price drop.
Broader Market Context: In comparison to the benchmark Sensex, which has seen a decline of 1.38% over the past week, Coffee Day Enterprises Ltd's performance is significantly worse. The stock's recent underperformance, particularly in the short term, contrasts with the benchmark's relatively stable performance. This suggests that while the broader market may be experiencing some volatility, Coffee Day Enterprises Ltd is facing specific challenges that are leading to its decline. The lack of positive factors in the dashboard further emphasizes the stock's struggles in the current market environment.