Why is Coffee Day Enter falling/rising?

As of 14-Nov, Coffee Day Enterprises Ltd is experiencing a decline in its stock price, currently at Rs 38.12, which represents a decrease of 2.0 (-4.99%). The stock has underperformed its sector by 7.34% today and has seen consecutive falls over the last two days, totaling a decline of 5.81%. Additionally, the stock has performed poorly over the past week and month, with returns of -1.98% and -9.43%, respectively. Despite a strong year-to-date return of 67.86%, the company's profits have significantly decreased by 181.6%, and it has reported negative results for the last four consecutive quarters. The company's weak long-term fundamentals, including a negative CAGR growth in net sales and a poor EBIT to interest ratio, further contribute to the downward pressure on the stock price.
In the broader market context, the Sensex has gained 1.62% over the past week and 3.09% over the past month, contrasting sharply with Coffee Day's negative returns during the same periods. The lifestyle sector has also seen a gain of 2.43%, indicating a more favorable environment for other stocks. The falling investor participation, with a significant drop in delivery volume, suggests a lack of confidence among investors in Coffee Day Enterprises Ltd, which, combined with the high percentage of pledged promoter shares, adds to the downward pressure on the stock price.