Why is Colgate-Palmoliv falling/rising?

As of 28-Jul, Colgate-Palmolive (India) Ltd is experiencing a decline in its stock price, currently at Rs. 2,210.00, which reflects a decrease of 5.1 points or 0.23%. The stock has hit a new 52-week low today and has been on a consecutive downward trend for the past seven days, resulting in a total decline of 7.84% during this period. Additionally, the stock has underperformed its sector by 0.34%. Over the past year, it has generated a return of -29.64%, significantly underperforming the benchmark Sensex, which has seen a slight decline of only 0.54%. The company's recent financial results have also been disappointing, with a 10.7% drop in profit after tax compared to previous quarters, and the lowest net sales recorded at Rs. 1,434.06 crore.
In the broader market context, the stock's short-term performance of -7.55% over the past week starkly contrasts with the Sensex's decline of only 1.59%. This indicates that Colgate-Palmolive is facing more significant challenges than the overall market. Despite having strong long-term fundamentals, including a high return on equity and low debt-to-equity ratio, the stock's valuation appears expensive, with a price-to-book value of 36.1. The combination of falling investor participation, as evidenced by a 28.65% drop in delivery volume, and the company's recent negative financial results have contributed to the stock's downward trajectory.