Why is Colgate-Palmoliv falling/rising?

As of 31-Jul, Colgate-Palmolive (India) Ltd is experiencing a slight increase in its stock price, currently at Rs 2,243.85, reflecting a change of 9.1 (0.41%) upward. The stock has been gaining for the last three days, with a total return of 1.53% during this period. However, it is important to note that the stock is still close to its 52-week low, just 2.11% away from Rs 2,196.4, and has underperformed its sector by 1.42% today. Over the past month, the stock has declined by 6.86%, and its year-to-date performance shows a significant drop of 16.34%. The company's fundamentals indicate strong long-term strength with an average Return on Equity (ROE) of 74.04% and a low Debt to Equity ratio, but recent negative results, including a 10.7% fall in PAT and the lowest net sales in recent quarters, have contributed to its poor performance.
In the broader market context, Colgate-Palmolive's short-term return of -0.71% over the past week contrasts with the benchmark Sensex, which has declined by 1.22%. This indicates that while the stock is experiencing a minor uptick, it is still underperforming relative to the market. The stock's liquidity remains adequate for trading, but a notable decrease in delivery volume by 21.66% against the 5-day average suggests a decline in investor participation. Overall, despite some recent gains, the stock's long-term performance remains concerning, with a 34.20% drop over the past year, indicating a challenging environment for the company amidst mixed investor sentiment.