Why is Colgate-Palmoliv falling/rising?

As of 04-Aug, Colgate-Palmolive (India) Ltd is experiencing a decline in its stock price, currently at Rs 2,252.85, reflecting a decrease of -5.15 (-0.23%). The stock has shown a mixed performance recently, with a 1-week return of +1.94%, but a significant drop of -8.01% over the past month and a steep decline of -33.12% over the last year. Today's price movement indicates that the stock is close to its 52-week low, being only 2.51% away from Rs 2,196.4. Additionally, the stock has fallen after four consecutive days of gains, and there has been a notable decrease in investor participation, with delivery volume dropping by -38.83% compared to the 5-day average. Despite strong long-term fundamentals, including a high return on equity (ROE) of 74.04% and low debt levels, the stock's recent performance has been negatively impacted by disappointing quarterly results, including a -10.7% decline in profit after tax and the lowest net sales recorded.
In the broader market context, while the Sensex has increased by +0.16% over the past week, Colgate-Palmolive's performance has lagged behind, indicating a divergence from the overall market trend. The stock's year-to-date performance is particularly concerning, with a -16.00% return compared to the Sensex's +3.69%. This underperformance is compounded by the stock's high valuation metrics, such as a price-to-book value of 36.8, which suggests it may be overvalued relative to its peers. The combination of weak recent financial results, declining investor interest, and a lack of momentum in the stock price contributes to its current downward trajectory.