Why is Colgate-Palmoliv falling/rising?

As of 05-Aug, Colgate-Palmolive (India) Ltd is experiencing a decline in its stock price, currently at Rs 2,231.95, reflecting a decrease of Rs 21.5 or 0.95%. The stock has been underperforming, with a consecutive fall over the last two days and a total return of -8.87% over the past month. It is trading below all key moving averages and is close to its 52-week low, just 1.59% away from Rs 2,196.4. The company has reported negative results for the quarter ending June 25, with a 10.7% decline in profit after tax and the lowest net sales recorded at Rs 1,434.06 crore. Despite strong long-term fundamentals indicated by a high return on equity and low debt-to-equity ratio, the stock's valuation appears expensive, contributing to its recent poor performance.
In the broader market context, Colgate-Palmolive's short-term return of +0.76% over the past week contrasts with a -0.77% return of the Sensex, indicating that while the stock has slightly outperformed the benchmark recently, it has significantly lagged behind over longer periods, with a year-to-date return of -16.78% compared to the Sensex's +3.29%. The stock's underperformance is further highlighted by its negative returns over the past year and three years, suggesting a trend of declining investor confidence. Additionally, falling investor participation, with a 42.47% drop in delivery volume, points to reduced interest in the stock, further exacerbating its price decline.