Why is Colgate-Palmoliv falling/rising?

As of 06-Aug, Colgate-Palmolive (India) Ltd is experiencing a price increase, currently at Rs 2,243.50, reflecting a rise of 11.55 (0.52%). The stock has shown some resilience today, outperforming its sector by 1.2% after two consecutive days of decline. However, it remains close to its 52-week low, just 2.1% away from Rs 2,196.4. Over the past week, the stock has gained 0.39%, while it has significantly underperformed the benchmark Sensex over the past month and year, with returns of -8.39% and -33.76%, respectively. The company maintains strong long-term fundamentals, evidenced by a high average Return on Equity (ROE) of 74.04% and a low Debt to Equity ratio, but recent negative results, including a 10.7% decline in PAT and the lowest net sales in recent quarters, have raised concerns about its valuation, which is considered expensive compared to peers.
In the broader market context, the stock's short-term performance has been relatively better than the Sensex, which has declined by 1.15% over the past week. Despite this, the overall trend indicates a challenging environment for Colgate-Palmolive, as it has underperformed the benchmark over longer periods, including a 16.35% decline year-to-date compared to a 3.08% gain in the Sensex. The falling investor participation, with a significant drop in delivery volume, suggests a lack of confidence among retail investors, which could further impact the stock's performance in the near term.