Why is Colgate-Palmoliv falling/rising?

As of 07-Aug, Colgate-Palmolive (India) Ltd is currently priced at Rs 2,241.00, experiencing a slight decline of -0.05 (0.00%). The stock is trading lower than its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, indicating a bearish trend. Additionally, the stock is close to its 52-week low, being only 1.99% away from Rs 2,196.4. Recent performance shows a 1-week return of -0.13% and a 1-month return of -9.11%, significantly underperforming the benchmark Sensex, which has declined by only -0.69% over the same period. The company has reported a decrease in investor participation, with delivery volume falling by 44.81% against the 5-day average, which may indicate waning interest among investors. Despite strong long-term fundamentals, including a high average Return on Equity (ROE) of 74.04% and low debt levels, the stock's valuation appears expensive with a Price to Book Value of 36.6, contributing to its recent struggles.
In the broader market context, Colgate-Palmolive's performance has been notably poor compared to the Sensex, particularly over the past year where it has generated a return of -35.01%, while the benchmark has gained 1.45%. The company's negative results for the June quarter, including a 10.7% decline in profit after tax and the lowest net sales recorded, have further pressured the stock. This underperformance is compounded by the fact that it has lagged behind the BSE500 index over various time frames, including the last three years and one year. Overall, the combination of disappointing financial results, high valuation concerns, and declining investor interest has contributed to the stock's downward movement.