Why is Colgate-Palmoliv falling/rising?

As of 13-Aug, Colgate-Palmolive (India) Ltd is experiencing a decline in its stock price, currently at Rs. 2,173.45, which reflects a decrease of Rs. 27.5 or 1.25%. The stock has recently hit a new 52-week low of Rs. 2,158 and has underperformed its sector by 1.38%. Over the past week, the stock has fallen by 3.02%, and it has also seen a consecutive decline over the last two days, totaling a drop of 1.79%. Additionally, the stock is trading below its moving averages across various time frames, indicating a bearish trend. The company's recent financial performance has been disappointing, with a significant drop in PAT and net sales, contributing to a negative sentiment among investors. Despite strong long-term fundamentals, including a high return on equity and low debt levels, the stock's valuation appears expensive, which may deter potential buyers.
In the broader market context, while the Sensex has remained relatively flat with a change of -0.01% over the past week, Colgate-Palmolive's performance has significantly lagged, indicating a lack of investor confidence in the stock compared to the overall market. The stock has underperformed the benchmark indices over various periods, including a substantial decline of 36.96% over the past year, while the Sensex has gained 2.01% in the same timeframe. This stark contrast highlights the challenges faced by Colgate-Palmolive in attracting investor interest, particularly in light of its recent financial results and declining trading volumes.