Why is Colgate-Palmoliv falling/rising?

As of 14-Aug, Colgate-Palmolive (India) Ltd is experiencing a decline in its stock price, currently at Rs. 2,154.15, which reflects a decrease of Rs. 19.3 or 0.89%. The stock has hit a new 52-week low today and has been underperforming its sector by 0.35%. Over the past week, it has fallen by 3.88%, and in the last month, the decline is more pronounced at 9.71%. The stock has also shown a significant drop of 37.63% over the past year, indicating a consistent downward trend. Despite strong long-term fundamentals, including a high Return on Equity (ROE) of 74.04% and low debt levels, recent negative results, including a 10.7% decline in PAT and the lowest net sales figures, have contributed to the stock's poor performance.
In the broader market context, the Sensex has remained relatively stable, with only a slight decline of 0.03% over the past week. This stark contrast highlights that Colgate-Palmolive's recent struggles are not reflective of the overall market conditions. The stock's performance has lagged behind the benchmark indices, particularly over the last year and three years, where it has underperformed the BSE500. The combination of disappointing quarterly results and a high valuation relative to its peers has led to a lack of investor confidence, further exacerbated by the stock's consecutive losses over the past three days.