Why is Colgate-Palmoliv falling/rising?

As of 18-Aug, Colgate-Palmolive (India) Ltd is experiencing a price increase, with the current price at Rs 2,222.90, reflecting a rise of Rs 68.75 or 3.19%. Today's performance indicates a trend reversal as the stock has gained after three consecutive days of decline, outperforming its sector by 0.41%. Despite this positive movement, the stock is still 3.23% away from its 52-week low and has shown a significant decline of 37.12% over the past year. The company has strong long-term fundamentals, evidenced by an average Return on Equity (ROE) of 74.04% and a low Debt to Equity ratio, but it faces challenges with recent negative results, including a 10.7% decline in PAT and the lowest net sales recorded.
In the broader market context, the stock's short-term return of +0.45% over the past week is slightly below the benchmark Sensex, which has gained 0.83% in the same period. While the FMCG sector has seen a gain of 2.75%, Colgate-Palmolive's performance over the past month is concerning, with a decline of 7.06%, compared to a minor drop of 0.59% in the Sensex. The stock's long-term performance has also been underwhelming, with a 17.12% decline year-to-date, contrasting sharply with the Sensex's 4.01% gain. This combination of short-term gains amidst a backdrop of longer-term underperformance and recent negative financial results contributes to the stock's current volatility.