Why is Colgate-Palmoliv falling/rising?

As of 25-Aug, Colgate-Palmolive (India) Ltd's stock price is currently at 2,283.90, reflecting a decrease of 14.95 points or 0.65%. The stock has been underperforming, having fallen consecutively for the last three days, resulting in a total decline of 3.09% during this period. In terms of returns, while the stock has shown a positive performance of 2.74% over the past week and 3.11% over the past month, it has significantly underperformed over the longer term, with a year-to-date decline of 14.84% and a staggering 35.37% drop over the past year. The company's fundamentals show strong long-term potential with a high return on equity (ROE) of 74.04% and low debt levels; however, recent negative financial results, including a 10.7% drop in profit after tax and the lowest net sales figures, have contributed to the stock's downward movement.
In the broader market context, the stock's short-term performance has outpaced the benchmark Sensex, which has only increased by 0.45% over the past week. However, the stock's long-term performance is concerning, as it has underperformed the BSE500 index over various time frames, including the last three years and one year. The high institutional holdings at 30.01% indicate that knowledgeable investors are involved, yet the stock's expensive valuation, with a price-to-book ratio of 37.3, raises concerns about its sustainability in the face of declining profits. Overall, the combination of recent poor financial results, a lack of investor participation, and a high valuation relative to its peers has led to the stock's current decline.