Why is Colorchips New falling/rising?

As of 12-Sep, Colorchips New Media Ltd is currently priced at 15.29, reflecting an increase of 0.19 or 1.26%. Despite today's positive movement, the stock has shown a significant decline over the past week and month, with returns of -2.49% and -4.38%, respectively. The stock is trading below all its moving averages, indicating a bearish trend. Additionally, there has been a notable drop in investor participation, with delivery volume falling by 47.23% compared to the 5-day average. The company is facing challenges, including operating losses and weak long-term fundamental strength, as evidenced by a poor EBIT to Interest ratio of 0.03 and a low return on equity of 1.45%. These factors contribute to a perception of risk, leading to a strong sell recommendation.
In the broader market context, the stock has underperformed against the benchmark, with the Sensex gaining 1.48% over the past week while Colorchips has declined. Over the last year, the stock has generated a return of -19.10%, contrasting sharply with the benchmark's performance. This consistent underperformance over the past three years, coupled with negative operating profits and a significant drop in investor interest, suggests that the stock's recent rise may not be sustainable in the face of ongoing financial difficulties and market sentiment.