Why is Colorchips New falling/rising?

As of 16-Sep, Colorchips New Media Ltd's stock price is currently at 16.49, reflecting an increase of 0.13 or 0.79%. The stock has been gaining momentum, having outperformed its sector by 0.37% today and achieving a consecutive gain over the last three days with a total return of 9.21%. Despite this recent positive movement, the company faces significant challenges, including operating losses and a weak ability to service its debt, as indicated by a poor EBIT to Interest ratio of 0.03. Additionally, the stock has consistently underperformed against the benchmark over the past three years, with a year-to-date return of -37.61% and a return of -12.24% over the last year, highlighting its ongoing struggles despite recent gains.
In the broader market context, Colorchips New Media Ltd's short-term performance of +9.93% over the past week significantly outpaces the Sensex, which has only increased by 1.58% in the same period. This suggests that while the stock is experiencing a temporary rally, it is still operating within a challenging environment characterized by long-term underperformance and negative operating profits. The stock's liquidity appears adequate, with a notable increase in delivery volume, indicating rising investor participation. However, the overall weak long-term fundamental strength and consistent underperformance against broader market indices raise concerns about the sustainability of its recent price movements.