Why is Colorchips New falling/rising?

As of 18-Sep, Colorchips New Media Ltd is experiencing a decline in its stock price, currently at 15.44, which reflects a decrease of 0.67 or 4.16%. The stock has been underperforming, having lost 6.37% over the last two days and trading below all key moving averages, indicating a bearish trend. In terms of returns, the stock has shown a negative performance of 2.83% over the past month and a significant decline of 41.58% year-to-date. The company's operating losses and weak long-term fundamental strength, highlighted by a poor EBIT to Interest ratio of 0.03 and a low Return on Equity of 1.45%, contribute to its recent price movement, suggesting a lack of profitability and investor confidence.
In the broader market context, while the Sensex has gained 1.80% over the past week, Colorchips has only managed a modest increase of 2.25% in the same timeframe, indicating a relative underperformance. The stock's consistent underperformance against the benchmark over the last three years, coupled with its negative operating profits and risky trading conditions compared to historical valuations, further exacerbates the situation. Despite a rise in investor participation, as evidenced by a 100.13% increase in delivery volume, the overall sentiment remains negative, leading to the stock's continued decline.