Why is Colorchips New falling/rising?

As of 19-Sep, Colorchips New Media Ltd's stock price is currently at 15.71, reflecting an increase of 0.27 or 1.75%. Today's price summary indicates that the stock has outperformed its sector by 1.67% and has shown a trend reversal after two consecutive days of decline. However, despite this short-term gain, the stock has experienced a significant decline over the year, with a return of -13.11%, and has underperformed against the benchmark BSE500 over the last three years. The company is facing challenges, including operating losses and weak long-term fundamental strength, which are compounded by a poor EBIT to Interest ratio of 0.03 and a low return on equity of 1.45%.
In the broader market context, the stock's short-term performance of +2.75% over the past week contrasts with the benchmark Sensex, which has gained only +0.88%. However, the stock's longer-term performance remains concerning, with a year-to-date decline of -40.56% compared to the Sensex's +5.74%. This consistent underperformance highlights the risks associated with investing in Colorchips New Media Ltd, especially given its negative operating profits and declining investor participation, as evidenced by a 20.75% drop in delivery volume against the five-day average.