Why is Colorchips New falling/rising?

As of 22-Sep, Colorchips New Media Ltd is experiencing a decline in its stock price, currently at 15.49, which reflects a decrease of 0.07 or 0.45%. The stock has underperformed its sector by 0.67% today and is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages. Additionally, there has been a significant drop in investor participation, with delivery volume falling by 60.33% compared to the 5-day average. Over the past week, the stock has seen a return of -5.32%, and its year-to-date performance shows a substantial decline of 41.39%. The company is facing challenges such as operating losses, a weak ability to service its debt, and low profitability, which contribute to its negative outlook.
In the broader market context, the stock's recent performance contrasts sharply with the Sensex, which has gained 0.46% over the past week and 5.15% year-to-date. Colorchips has consistently underperformed against the benchmark over the last three years, with a return of -15.82% in the past year compared to a -2.82% decline in the Sensex. This consistent underperformance, coupled with the company's weak long-term fundamental strength and negative operating profits, positions Colorchips as a risky investment, further explaining the downward pressure on its stock price.