Why is Colorchips New falling/rising?

As of 23-Sep, Colorchips New Media Ltd's stock price is currently at Rs. 15.32, reflecting a decrease of 0.05 or 0.33%. The stock has recently hit a new 52-week low of Rs. 14.4 and has been on a downward trend, falling consecutively for the last two days with a total decline of 1.54%. Over the past week, the stock has underperformed significantly, with a return of -7.10%, while the benchmark Sensex has only declined by 0.34%. The stock's performance over the last year shows a return of -13.05%, indicating consistent underperformance against the benchmark. Additionally, the company is facing operational challenges, including weak long-term fundamental strength, as evidenced by its poor EBIT to Interest ratio of 0.03 and a low return on equity of 1.45%.
Broader Market Context: In the context of the broader market, Colorchips New Media Ltd's recent performance has been notably weaker compared to the Sensex, which has gained 5.07% year-to-date. The stock's liquidity has also diminished, with delivery volume falling by 81.04% against the five-day average, suggesting a lack of investor interest. This decline in participation, coupled with the company's negative operating profits and a history of underperformance over the last three years, paints a concerning picture for potential investors. Overall, the combination of operational losses, weak financial metrics, and declining investor engagement contributes to the stock's downward trajectory.