Why is Colorchips New falling/rising?

As of 24-Sep, Colorchips New Media Ltd is currently priced at 15.35, reflecting an increase of 0.51 or 3.44%. The stock has shown a positive movement today, outperforming its sector by 4.63% and reversing a two-day decline. However, it is trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, indicating a general downtrend. Despite this short-term gain, the stock has underperformed significantly over the past year with a return of -10.96%, and it has consistently lagged behind the benchmark BSE500 over the last three years. The company faces challenges such as operating losses and weak long-term fundamental strength, with a poor EBIT to Interest ratio of 0.03 and a low Return on Equity of 1.45%, which contribute to its risky profile.
In the broader market context, the stock's short-term performance contrasts with the benchmark, as it has declined by 4.72% over the past week while the Sensex has only fallen by 1.18%. This underperformance is indicative of the company's ongoing struggles, particularly in light of its negative operating profits and inability to generate substantial returns for shareholders. The recent increase in delivery volume suggests a rise in investor participation, but the overall liquidity remains cautious given the company's financial health. Thus, while there is a slight uptick in the stock price today, the underlying fundamentals and historical performance paint a concerning picture for Colorchips New Media Ltd.