Why is Comfort Comtrade falling/rising?

As of 30-Jul, Comfort Commotrade Ltd's stock price is rising, currently at Rs 29.87, reflecting an increase of 2.39 (8.7%). The stock opened with a significant gain of 8.26% today and has outperformed its sector by 8.6%. Over the past week, the stock has shown a return of +9.09%, while it has generated an 11.46% return over the past year, despite a substantial decline in profits of -83.5%. The stock is trading at a fair value compared to its peers, with a Price to Book Value of 0.6, indicating an attractive valuation. However, it is important to note that the stock has seen a decrease in delivery volume, which fell by 48.56% against the 5-day average, suggesting a decline in investor participation.
In the broader market context, while the BSE500 has experienced negative returns of -2.34% over the past year, Comfort Commotrade Ltd has managed to outperform this benchmark, highlighting its relative strength. The stock's recent performance contrasts with the broader market, which has seen a decline, indicating that investor sentiment towards Comfort Commotrade may be more positive despite its long-term fundamental weaknesses, such as a -0.51% CAGR growth in net sales. Overall, the stock's rise can be attributed to its short-term gains and attractive valuation, even as it faces challenges in profitability and investor engagement.