Why is Cont. Securities falling/rising?

As of 15-Oct, Continental Securities Ltd is experiencing a decline in its stock price, currently at 14.20, which represents a decrease of 0.74 or 4.95%. The stock has underperformed its sector by 7.11% today and has been on a consecutive downward trend for the last two days, accumulating a total drop of 9.67% in that period. Additionally, the stock has shown poor performance over the past week and month, with returns of -3.92% and -11.31%, respectively. It is also trading below its 5-day, 20-day, 50-day, 100-day, and 200-day moving averages, indicating a bearish trend. While there is a notable increase in investor participation, with delivery volume rising by 38.93% against the 5-day average, the overall sentiment remains negative, and there are no positive factors available to counterbalance this decline.
Broader Market Context: In comparison to the benchmark, the Sensex has gained 1.02% over the past week, while Continental Securities has lost 3.92%, highlighting a significant underperformance relative to the market. The finance/NBFC sector has also seen a gain of 2.16%, further emphasizing the stock's struggle within a generally positive market environment. Year-to-date, Continental Securities has fallen by 43.43%, contrasting sharply with the Sensex's gain of 5.72%, which underscores the challenges the company is facing in attracting investor confidence amidst a rising market.