Why is Country Club Hos falling/rising?

As of 17-Jul, Country Club Hospitality & Holidays Ltd is experiencing a decline in its stock price, currently at 18.86, which reflects a decrease of 0.27 or 1.41%. The stock has underperformed its sector today by 1.9%, and its delivery volume has significantly dropped by 90.44% compared to the 5-day average, indicating falling investor participation. Over the past week, the stock has decreased by 5.23%, while it has shown a positive return of 10.42% over the last month. Despite some positive financial results, including a high debtors turnover ratio and net sales, the company faces challenges such as operating losses and weak long-term growth, with net sales declining at an annual rate of 21.42% over the past five years.
In the broader market context, the stock's performance has been notably poor compared to the benchmark, with a year-to-date return of only 1.18% against the Sensex's 5.27%. Over the past year, the stock has generated a return of -22.55%, significantly underperforming the market, which has seen a slight increase of 0.26%. This underperformance, coupled with a negative EBITDA and a poor ability to service debt, contributes to the stock being perceived as risky and a strong sell, further impacting its price movement negatively.