Why is Creative Eye falling/rising?

As of 16-Jul, Creative Eye Ltd's stock price is currently at 8.24, reflecting a slight increase of 0.02 (0.24%). The stock has recently experienced a trend reversal, gaining after 12 consecutive days of decline. However, it has underperformed its sector by 2.39% today. Over the past week, the stock has decreased by 7.00%, and it has seen a significant drop of 19.53% over the last month. Despite a strong annual return of 36.20%, the company faces challenges such as weak long-term fundamental strength, with an average Return on Equity (ROE) of 0% and declining net sales. Additionally, the company's ability to service its debt is concerning, indicated by a poor EBIT to Interest ratio of -1.46.
In the broader market context, the Sensex has shown a decline of only 1.08% over the past week, indicating that Creative Eye's short-term performance is lagging behind the benchmark. While the TV Broadcasting & Software sector has gained by 2.37%, Creative Eye's recent performance contrasts sharply with this trend. The stock's liquidity appears adequate, with a delivery volume increase of 11.29% compared to the 5-day average, suggesting some rising investor interest. However, the overall weak long-term growth and negative EBITDA position the stock as risky, which may contribute to its recent price movements.